Print Sells, the pan-European campaign to promote print, has been dealt a blow in the UK by Royal Mail’s withdrawal of support.
As a result, the four mailings to promote direct mail, magazines, in-store promotions and corporate communications that were planned for October, NovÂember and DecÂember have all been dropped.
Instead, Cepifine will insert four brochures into B2B magazines Marketing Week and PrintWeek’s sister title Marketing. The inserts will now reach 85,000 UK recipients, lower than the 107,000 initially targeted.
[quote]BPIF director of strategy Mike Hopkins said: “It’s not an easy decision to fathom. I think the industry would be very interested to hear their reasons.â€
F0zziebear wrote:With a number of the associations recommending their members go with the competition it is plausible for them to remove support
Oh right,so there is more to this than meets the eye,cheers Fozz.
So will this screw these people up then?
I Wrote-During Covid-Which is still relevant now
It's good to get these types of threads, the ridiculous my manager said bollox, so we can reassure ourselves that while the world is falling apart, Royal Mail managers are still being the low-life C***S they have always been. My BFF Clash The daily grind of having to argue your case with an intellectual pigmy of a line manager is physically and emotionally draining.
