Swiss Post International partners with UK mail firm

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Swiss Post International UK has announced a partnership with international mail management company, Direct Entry Services.

Based in Heathrow, Direct Entry Services provides postal services for UK direct marketing agencies, working with some of the world’s most recognisable brands. It covers all industry sectors and has particular expertise in the ability to customise international mailings to local markets.

The company will sell Swiss Post International products and services under the ‘Swiss Post’ brand and benefit from its marketing services and global network of subsidiaries, partners, resellers and customers.

Swiss Post International UK has been increasing its sales networks as it expands into the retail market. As part of this expansion it acquired Southampton-based direct mail services provider, MCM Direct earlier this year.

Paul Taylor (pictured right), CEO of Swiss Post International UK, said: "This collaboration will benefit us both in shared knowledge, products and services, but the real winners will be our retail customers who will gain access to a much broader range of efficient, high quality and value-added services."

Phil Coleman, managing director of Direct Entry Services added: “Our clients have responded very positively to our re-branding and the benefits they can experience in having direct access to one of the world’s most pioneering and successful post offices. We’re looking forward to a long partnership that is built on our common dedication to delivering innovative postal products, literally to the doorstep of the consumer."

Outside Switzerland, Swiss Post employs more than 8,000 people in some 20 countries, generating sales totalling 1.1 billion euros in 2009 – around 20 per cent of Swiss Post’s total sales of 5.8 billion euros.