USPS: Direct mail loses volume but retains marketer loyalty
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Washington, D.C.—While the volume of advertising mail continues to fall, advertisers are retaining their commitment to the channel, according to a newly released U.S. Postal Service report.
The 410-page report, “Household Diary Study for FY 2008,” features a 20-year analysis of mail flows and marketplace changes. It found that advertising mail volume declined to 99.6 billion pieces in 2008, down 5.2% from 105.1 billion pieces in 2006.
However, advertising spending on direct mail in that period fell just 1%, compared with a 7.9% falloff in TV ad dollars, a 6% ad drop for magazines and a 15.1% ad decline for newspapers. Direct mail commanded a 22% share of total advertising expenditures in 2008, rising almost continuously from an 18% share in 1990.
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USPS: Direct mail loses volume but retains marketer loyalty
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USPS: Direct mail loses volume but retains marketer loyalty
I Wrote-During Covid-Which is still relevant now
It's good to get these types of threads, the ridiculous my manager said bollox, so we can reassure ourselves that while the world is falling apart, Royal Mail managers are still being the low-life C***S they have always been.
My BFF Clash
The daily grind of having to argue your case with an intellectual pigmy of a line manager is physically and emotionally draining.
It's good to get these types of threads, the ridiculous my manager said bollox, so we can reassure ourselves that while the world is falling apart, Royal Mail managers are still being the low-life C***S they have always been.
My BFF Clash
The daily grind of having to argue your case with an intellectual pigmy of a line manager is physically and emotionally draining.