Spain’s national postal service launches marketing products

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Correos, Spain’s national postal service, has launched two new direct marketing products to better suit the needs of its customers and to optimise personalised mailing campaigns. The mail service now offers Publicorreo Optimo and Premium (‘best’ and ‘premium’ direct mail services).

The new products provide greater flexibility in the formats, dimensions and delivery of post, opening up a huge range of possibilities for commercial shipment campaigns and advertising agencies. Both products also incorporate additional services, such as handling the return of information, which allow companies to monitor and measure the effectiveness of their direct marketing campaigns.

Publicorreo Optimo is designed for personalised items or automated mailing items to be delivered to the mailbox. It’s a system ideal for sending product catalogues, magazines and for all general advertising mail. The product launch has increased its maximum weight to 800g in order to adapt to small and medium enterprises.

Publicorreo Premium is designed for mail that requires greater flexibility in form, texture, color and weight. The new service can manage large shipments in regular and irregular sizes, and also offers alternative delivery systems to the mailbox. The maximum weight for this postal service has increased to 2kg.