POST & PANTRY in Aberdour has been chosen to be one of the faces for a new Post Office campaign.
After giving the old village post office a new lease of life in 2017, business owners Amanda Braid and Pamela Phillips have gone from strength to strength with their hybrid model bringing together a delicatessen and the vital public service.
The High Street shop stocks a range of local produce popular with West Fife foodies, while the Post Office Local counter offers mail and banking services.
Amanda told the Press: "Corporate asked the different area managers of the Post Office to put forward branches for the new campaign and we were nominated.
"Post Office want to operate with this new, modern look and it's the now the way forward, where you have a branch alongside another business.
"This way, we can support our community and also have the income from another business as we wouldn't be able to sustain the Post Office on its own."
Post & Pantry is one of six branches in Scotland that will be one of the faces of the new ad campaign, with 30 in total across the UK.
"We are quite flattered to be chosen," Amanda added.
"We've worked hard on the appearance of the shop and it's been a success thanks to our customers.
"We are definitely a fixture of the village now!"
Amanda and Pamela have built up their business to include offering a wide selection of hampers, picnics and grazing boxes.
During the pandemic, they teamed up with another West Fife business, CopperCairn, to offer a 'virtual' whisky and food-tasting experience and they started up a delivery service for several postal services.
There has been a post office in Aberdour since 1757.
Amanda said: "We bought the premises from the previous postmaster who was looking to retire but we still had to apply to the Post Office to operate a branch.
"In that time, we also completely renovated the shop.
"We have a separate counter for the Post Office so it's ran as a completely separate business to the pantry.
"We make a commission when people use the service but it just wouldn't be viable without the deli side.
"This way, locals can still get banking services, pay their bills and have postal and parcel services.
"When I first moved to Aberdour, there was a Royal Bank of Scotland but none of that is there for people in the village any more so we're providing an extremely vital service."
Amanda added: "The Post Office really came into its own during lockdown too. People wanted to keep connected so they were sending lots of parcels and post.
"We also started offering a doorstop delivery for stamps and people who needed parcels picking up so it's be great that we could help people that way."