USPS app transforms collection boxes using augmented reality

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Capitalizing on advancements in smartphone technology, the US Postal Service has launched a new mobile marketing campaign that has transformed its approximately 156,271 blue mail collection boxes across the country into a holiday mobile experience using augmented reality (AR) technology.

“Whether you´re walking down a busy city street or a main street in a small town, you can find one of our iconic blue boxes all across the country,” said Nagisa Manabe, chief marketing and sales officer for the Postal Service. “Instead of just dropping off mail, smartphone users can use our USPS AR app to transform these boxes into a unique and interactive experience during the holidays.”

Through the end of the year, smartphone users can experience the magical mailbox, by simply downloading the “USPS AR” app and using it to scan a nearby blue mail collection box. The innovative use of augmented reality will feature fun activations like flashing holiday lights or dancing animated penguins, followed by prompts to order free shipping boxes or stamps.

The Postal Service has been promoting augmented reality as a way for marketers to add a digital component to direct mail campaigns to generate a greater return on investment.

Download the USPS AR app at Google Play or iTunes App Store

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. For more information about the Postal Service, go to usps.com and usps.com/postalfacts.