DHL becomes logistics partner of Man United

[TrueBlueTerrier]

http://www.straitstimes.com/BreakingNew ... 34191.html" onclick="window.open(this.href);return false;

DHL, a leading global express and logistics company, announced on Saturday that it has signed a contract to become the Official Logistics Partner of Manchester United, the most popular football club in the world.

The three-year contract will see DHL undertake a range of logistics services on behalf of Manchester United.

There will be opportunities for a wide range of integrated marketing activities and events across many platforms including digital advertising boards, match-day programmes, club website and selected events at Old Trafford.

DHL will also work with the Manchester United Foundation in the development of a series of programmes to improve the lives of vulnerable young people in local communities.

Phil Couchman, chief executive, DHL Express (UK & Ireland), said: 'By partnering with Manchester United, we have teamed up with a brand whose international footprint mirrors our own. A major part of our business is to help businesses grow by offering them an efficient and effective international offer.

'The way that Manchester United has grown from humble beginnings formed by a group of railway workers, into a worldwide brand with 333 million followers, shows how small businesses can emerge as world leaders.'